My research focus is on environmentally responsible behaviour and pro-environmental behaviour change. I am interested in the affective and behavioural responses to environmental degradation, especially in the context of the coastal and marine environment and their use for recreation, tourism and leisure. I am interested in environmental sustainability operations within the tourism and hospitality sector. My past research has focused on ethics and entrepreneurship in sustainable tourism. I believe that we can learn a lot from best practice examples. I am a researcher with a practitioner background, having led for many years a global sustainable tourism initiative – WTTC’s Tourism for Tomorrow Awards – before joining academia.

Key words: environmentally responsible behaviour, activism, beach tourism, sustainability in tourism and hospitality